Give Them a Voice: The Role of a CXO in Customer Retention

Aaron Curtis, customer experience officer of Alta Pest Control, has helped propel the company to remarkable growth by centering on customer experience (CX) and fostering a strong, unified company culture.

Aaron discusses Alta’s mission to create a “better experience by becoming better people” and explains how customer retention is directly influenced by employee engagement. 

Whether you're looking to improve customer service or inspire company-wide accountability, Aaron shares actionable steps to make CX a driving force in your business.

Listen or watch as Curtis and host Amanda Salvatore discuss:

• [8:00] Creating value by elevating the customer experience

• [15:08] Why customer satisfaction is everyone’s job

• [20:53] The symbiotic relationship between customer and employee retention

• [31:21] Relieving customer friction through notification updates

Check out these resources we mentioned during the podcast:

• 3 Big Pest Control Companies Thrive with 'Game-Changers' in FieldRoutes Software

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