Digital Marketing: What Every Pest Pro Should Know

Many pest control companies rely on outdated digital marketing tactics, often handing the job to a family member who “knows Instagram.” But there’s a smarter way to market, one that drives real growth and measurable results.

In this episode of Pest in Class from FieldRoutes, host Amanda Salvatore talks with Kirby Oscar, senior vice president and general manager at Scorpion. Oscar shares practical digital marketing strategies that help pest control businesses scale, attract more customers, and maximize ROI. 

From social ads and email campaigns to leveraging your customer data, this conversation is packed with tools to help you market like a pro.

Join to hear Oscar and Salvatore discuss: 

• [5:18] Why trusting experts matters (and what not to do)

• [12:04] Social media marketing—posting vs. paid strategy

• [18:55] Leads, lifetime value, and metrics that matter

Check out these resources we mentioned during the podcast:

• FieldRoutes

• Marketing Pro from FieldRoutes 

To hear more stories from the pest control industry, subscribe to Pest in Class on Apple Podcasts, Spotify, or Amazon Music, or subscribe on YouTube to watch episodes. And as always, FieldRoutes welcomes your review and rating.