How To Network With Real Estate Agents For Pest Control Business

Working with local real estate agents is a win-win situation for pest control businesses. Since real estate transactions require pest control services to ensure their properties remain pest-free, realtors are a great source of referrals and a steady stream of new leads.

In this article, we will examine the benefits of building relationships with real estate agents, how to do it, and how it can grow your customer base and your business.

Why Should Pest Control Business Owners Partner With Local Real Estate Agents?

Real estate agents encounter pest control issues during property inspections, especially when dealing with homebuyers and sellers.

Termites, bed bugs, or general infestations can delay or even kill a sale.

Partnering with local real estate agents is a chance for pest control business owners to provide vital pest management services and receive steady referrals.

These partnerships help agents close more deals by ensuring properties are pest-free. Your business will also receive new leads and a larger customer base.

Key benefits of partnering with real estate agents:

• Get consistent referrals.

• Build a local reputation.

• Get more leads through mutual relationships.

Your business can be their go-to when agents and property managers need pest control services fast.

What Are the Benefits of Partnering With Real Estate Agents?

Partnering with local real estate agents is a good way for pest control businesses to grow their customer base and local presence.

1. Consistent lead generation from agent referrals

One of the biggest benefits of working with real estate agents is getting a steady flow of high-quality leads. 

Real estate transactions require pest control services during property inspections or before settlements, so your business gets opportunities to step in regularly.

When agents trust you, they will refer their clients to you. 

This relationship gives you a stream of qualified leads from a target audience ready to buy your services, thus saving your business time and resources that would otherwise be spent on traditional lead generation.

2. Increased trust and credibility within the local community

Agents are trusted by their clients, and by association, so is your pest control business. 

Homebuyers and sellers will see your business as a trusted partner and help you build a good reputation.

Satisfied customers extend beyond the transaction and into word-of-mouth referrals and long-term relationships with others who need pest control solutions in the future.

3. Opportunities for bundled service packages during real estate transactions

Many homebuyers and sellers want an all-in-one solution to property issues like pest problems.

Offering pest control services with home inspections can make life easier for your customers and increase your overall sales. Adding ‘bundled services’ value to the buying process can also set you apart from the competition.

How Can a Pest Control Business Start Building Relationships With Local Real Estate Agents?

Building relationships with local real estate agents requires proactive outreach and consistency to form incentives for realtors to do business with you. 

Begin by:

• Attending real estate agent networking events.

• Offering free consultations or inspections as a value add during property transactions.

• Creating a referral program for real estate agents.

• Engaging with realtors on LinkedIn or other social media platforms.

• Provide educational content or pest seminars for real estate agents and homebuyers.

You can get consistent lead conversions and collaborative opportunities by building these relationships.

What Should You Offer Real Estate Agents to Encourage Referrals?

Provide real value to real estate agents, and they will refer your pest control services to their clients. Offer them customized (and personalized) solutions so you can be their go-to.

• Timely Inspections: Quick and efficient pest inspections to keep real estate transactions on track.

• Exclusive Discounts: Special pricing for homes in the buying or selling process so agents and their clients get added value.

• Pest-Free Certification: Certification guarantees the property is pest-free for buyers and sellers.

• Flexible Scheduling: Your services are available when needed to fit in with real estate timeframes.

These will help you stand out and guarantee a positive customer experience.

What Challenges Do Pest Control Businesses Face When Partnering With Real Estate Agents?

Partnering with real estate agents also comes with challenges.

1. It takes time to establish credibility with agents

Getting credibility with real estate agents doesn’t happen overnight. 

Property managers must be confident that your pest control services will meet their client's needs before they consistently refer you.

Solution: Offer free initial inspections or provide case studies of your work. Attend networking events to build personal relationships with agents and prove your reliability over time.

2. Real estate transactions can be unpredictable

Real estate transactions are unpredictable, so they can be delayed or fall through at any time, making it hard to know when you will be needed.

Solution: Be flexible with your scheduling and communicate with agents. Whether an established or small business, you can still capitalize on these opportunities by offering quick response times and flexible services. Offer a direct phone number they can call at any time so that they always have a response from you.

3. Other pest control companies may also target agents for partnerships

Your competitors will also approach realtors and property managers, so you must stand out.

Solution: Differentiate yourself by offering customized services like exclusive discounts, fast turnaround times, or pest-free certification.

Don’t be put off by these these challenges. Partnering with local real estate agents can bring big growth opportunities to your business.

What Steps Can You Take to Solidify Real Estate Agent Partnerships?

Once you have built relationships with local real estate agents, the next step is to develop and maintain those relationships.

1. Offer loyalty programs

Develop a loyalty program for real estate agents to encourage repeat referrals and strengthen your relationship over time. Offer discounts, special service packages, or rewards for multiple referrals, which will motivate agents to recommend your pest control services to their clients.

Example: One effective strategy is to provide discounts for each referral and a bonus for every ten referrals. This will position your business as the preferred pest control choice for clients and encourage agents to strive for their bonus by referring ten people.

2. Host joint webinars or events

Collaborate on educational events such as webinars or in-person workshops to establish your pest control business and local real estate agents as industry experts. You can provide valuable insights on pest prevention, home inspections, and maintenance.

Example:  Consider hosting a webinar alongside a real estate agent targeted at homeowners and home buyers. This approach will offer helpful information and increase visibility for both businesses.

3. Create co-branded materials

Co-branded marketing materials with real estate agents will enhance both businesses and lend credibility. Whether it’s a brochure, flyer, or digital resource, these materials will introduce your pest control services as a valuable partner in home buying and selling.

Example: Create brochures that agents can give homebuyers, highlighting the importance of pest inspections and offering exclusive discounts by scanning a QR code (so you can track the success of the brochure campaign). Also, add your branding to each other’s websites - strengthening the partnership and improving local online visibility, benefiting each other’s search engine optimization (SEO) efforts.

How Can FieldRoutes Help Pest Control Businesses Strengthen Relationships With Real Estate Agents?

FieldRoutes has the tools to help pest control businesses streamline operations and build relationships with real estate agents. 

By automating the process, companies can generate leads, provide timely service, and communicate clearly, all of which will strengthen their relationships with agents and increase their referrals.

Automated Follow-Ups: FieldRoutes automates follow-ups so agents and clients get timely updates after inspections or treatments. This keeps communication consistent and professional and helps you build trust with real estate agents.

Lead Tracking: FieldRoutes’ lead management system tracks agents' leads, ensuring no potential customer referrals slip through the cracks.

Marketing Tools: Use the marketing tools to create targeted campaigns for real estate agents. These can promote special offers or packages for properties in the buying or selling process.

CRM Integration: The CRM will help you manage relationships, track interactions, and provide personalized service to real estate agents and their clients. This will build stronger relationships and get more repeat referrals.

Automated Scheduling: FieldRoutes’ automated scheduling allows you to schedule inspections or services quickly so real estate deals are not delayed. This flexibility will help you accommodate the tight deadlines of real estate transactions.

Performance Analytics: See detailed analytics on your business with real estate agents. This will help you fine-tune your approach and get more referrals.

Using FieldRoutes, your pest control business can build relationships with real estate agents and streamline service delivery.

Back to You

Partnering with real estate agents provides a steady stream of leads and opportunities for pest control businesses. 

By building strong, mutually beneficial relationships, you can get ongoing referrals and visibility in the community. Whether it’s through loyalty programs, co-branded collateral, or bundled services, these partnerships will benefit both businesses.

With FieldRoutes, managing these relationships will be easier and more efficient. From automated follow-ups to lead tracking and performance analytics, FieldRoutes will help your business grow and maintain long-term relationships with real estate agents.

Schedule a free demo to see how FieldRoutes can help streamline your business and enrich your partnerships with realtors.