Understanding the Cost of a Field Service Website

It can be difficult to truly measure the value of a professionally designed website. Many of the costs involved in creating a successful storefront on the Internet are under the hood. Here are a few things to consider.

1. The Face Of Your Business: When people visit your website, it’s as if they’ve stepped into your business. The experience they have online will shape how they see your company. If the graphics and layout are poorly implemented, visitors will be inclined to believe that your services will be of the same standard—even though this isn’t true. It pays to have someone with training and talent develop a page that matches or exceeds the standards you set for your company. This allows you to turn visitors into customers, and it protects your reputation.

2. Imagine Your Business Without A Sign: Your website can be an incredible source of revenue, or it can sit in the vast expanse of cyberspace, alone in the void. How do you let people know you exist? The most powerful way to drive traffic to your page is by optimizing it to get better results on search engines. If you’ve ever tried to do this, you know it isn’t easy. Not by a long shot. You can waste thousands of hours trying to figure it out and never reach your goals. When you have a web developer manage your site, you get the support of search-optimization experts, access to analytics, and the development of content—all of these drive the success of your search rankings.

3. Under The Hood: There is more to creating and managing a webpage than meets the eye. If you do it yourself, you must consider: 

• Domain registration 

• DNS management 

• Web hosting & bandwidth 

• SSL certificates 

• Programming 

• Software updates 

• Security patches 

• Image licensing & more!

1. How Much Is A Website Worth?: You get what you put in. Successful businesses prioritize their web presence and online marketing campaigns because they know it pays off, especially in the field services industry, where revenue generated from web traffic can be a considerable percentage of new revenue. What should the initial cost of establishing an effective website be? We recommend between $5,000 and $20,000.

2. Position Yourself For Success: There is no price that can be put on an effective field service website. When residents in your area use their smartphones, tablets, laptops, computers, and other devices to search for information about a field service provider, it is important that you position yourself to convert them into paid, yearround subscribers.

Contact the experts at FieldRoutes™ to schedule your demo.