How To Make Your Local Marketing Effective

Whether you’re running a business empire or a one-person show, executing a local marketing strategy is important to attract potential customers in your area. Local marketing is relatively inexpensive, which makes it a home run for your field service business. Use this Checklist to ensure you get it right:

Online Presence 

Did you know that 97% of people learn about a local company from the internet? That means if you don’t have a website, then you’re probably not going to be found. Businesses with websites build credibility and instill trust with potential customers. However, it’s important to be thoughtful about website design, functionality, and your brand since this will be most people’s first impression. Ultimately, a website establishes you as a legitimate business.

Mobile-Friendly 

You may be asking, what is a mobile-friendly website? If your website is mobile-friendly, then it correctly displays on mobile devices such as phones and tablets. Why is this important? 57% of all web traffic is viewed on a mobile device, and more than half of all smartphone users have discovered a new company or product during their search. With just a click from their phone, a mobile-friendly website makes it easy and convenient for your potential customers to reach you.

Optimize For Local Search 

If you’re wondering where to even begin, probably the best place to list your business is with Google Business Profile (GBP). What’s even better? It’s free. With GBP, you can post updates to your business profile and see how your customers and prospects are interacting with your business on Google. And while GBP is certainly a major player when it comes to optimizing your business for local searches, don’t forget to also register with Yahoo!, Yelp, Angi, and Bing Places for Business.

Social Media Presence 

We’re living in a digital age, so having a social media presence is valuable for your business in a variety of ways. Not only does it increase your brand awareness, but it lets you connect, build relationships, and communicate with potential customers. Facebook is arguably the most popular of the social media platforms, but Twitter, LinkedIn, and Instagram are also a great way to connect locally. Just like with your website, your social media needs to have a well-thought-out plan.

Social Media Presence 

We’re living in a digital age, so having a social media presence is valuable for your business in a variety of ways. Not only does it increase your brand awareness, but it lets you connect, build relationships, and communicate with potential customers. Facebook is arguably the most popular of the social media platforms, but Twitter, LinkedIn, and Instagram are also a great way to connect locally. Just like with your website, your social media needs to have a well-thought-out plan.

Reporting Metrics 

Now that you’ve put all this effort into your local online marketing, you need to ensure it’s working effectively. Using Google Analytics to manage your website traffic and performance has become the “go-to” for most companies. In addition to website traffic, other key metrics include traffic sources, conversion rates, and top pages (your best performing website pages).