Boost Your Pest Control Leads with Google Guarantee Ads (Get More Customers)

Pest control companies often struggle with the following:

• Getting qualified leads

• Competition from larger companies

• Bad marketing

Google Guaranteed Ads are one remedy for solving these problems. These ads are a type of online ad that can attract potential customers and generate high-quality leads.

Find out how Google Local Services Ads can boost your pest control marketing and get you more responsive and profitable.

Want to get more leads from your pest control business? Read on!

What Are Google Guaranteed Ads?

Google Guaranteed Ads are a type of Local Services Ad (LSA) with a green and white trust badge. This badge is awarded to businesses that pass Google's tough screening and verification process. The screening process examines business owners for valid licenses, insurance, and a clean background check so customers can have peace of mind.

The Google Guarantee badge is a powerful tool for pest control companies. It guarantees the quality of your work. 

If customers are unhappy with the service they got from a Google Guaranteed Ad, Google will reimburse them up to a certain amount. The reimbursement amount varies by country, e.g., $2,000 in the US. 

The guarantee only covers the initial service and does not cover add-ons, property damage, or dissatisfaction with pricing.

Participating in the Google Local Services Ads program gives you the badge and allows you to appear at the top of relevant search queries. This model means you only pay for leads that result in phone calls or messages, making your ad spending more efficient.

But are they good for your pest control business? We’ll find out below.

How Do I Know Whether Pest Control Google Guaranteed Ads Are Right For Me?

There are many benefits to being a Google Guaranteed business.

The biggest one is that boosting your search rankings is easy. Google Guaranteed Ads are part of search engine marketing (SEM) strategies to increase visibility on Google search outside of SEO practices.

This program also means online customers see your business as trusted. The Google Guarantee badge is not easy to get, so customers automatically see businesses that go through the verification process as more trusted than those that don’t have the badge.

How It Works:

1. Verification Process: Apply for the badge and go through a background check. Google checks your licenses and insurance for the home services you provide.

2. Claims: Customers can claim if they’re unsatisfied with your service, for instance, if you have poor responsiveness. Google will investigate and decide on reimbursement if needed.

3. Customer Protection: Customers know they have a safety net if things go wrong. This will give you an edge when they choose a service provider.

Now, let’s get into the benefits of Google Guaranteed Ads for pest control businesses.

What Are the Advantages of Google Guaranteed Ads for Pest Control Businesses?

There are many benefits to being a Google Guaranteed business. The biggest one is the boost in search rankings, which means your pest control company will stand out in search results. This increased visibility makes it easier for potential customers to find your services.

Key Advantages:

• Reputation: The Google Guaranteed badge means trust and reliability. Customers see your company name with this badge as more reputable. Getting the badge is difficult, so it automatically increases your credibility with potential customers when featured on your landing pages.

• Customer Protection: If customers say you didn’t do a good job removing their bed bugs, they can appeal to Google. Google will investigate and may reimburse the customer up to $2,000 if you’re at fault. This gives customers peace of mind and makes them more likely to choose your services, as Google has already screened them.

• Higher Conversions: The Google Guarantee badge makes customers more likely to buy your services. Knowing any issues can be resolved through Google gives customers more confidence in their decisions.

• Competitive Advantage: The badge sets you apart from competitors who don’t have it. It builds trust quickly, which is key to the competitive pest control industry.

• Lead Generation: You get high-quality pest control leads by being in the Google Local Services Ads program. Pay-per-lead (PPL) means you only pay for customers who contact you, so you optimize your ad spend.

What Are the Drawbacks of Google Guaranteed Ads for Pest Control Businesses?

While Google Guaranteed Ads have many benefits, they also have some drawbacks. Knowing these limitations will help you decide if this program is right for your pest control business.

Unlike other PPC platforms, like Facebook Ads, where you can create multiple ad groups to target different segments, Google Guaranteed Ads limit you to one domain.

Downsides:

• Single Domain Limitation: You can only guarantee one domain, which can be frustrating if you manage multiple businesses. Marketing all your businesses will require additional strategies, like SEO and social media marketing activities.

• Strict Content Guidelines: If you add links that aren’t entirely relevant to the topic, your Google Guaranteed badge could be removed. You must comply with Google’s guidelines to keep your badge. This includes what you write on your Google Business Profile or what appears about you in local search.

• Approval Waiting Time: The application process is not instant and can take up to 4 weeks. This waiting period will delay your marketing and lead generation.

• Costs: Unlike some other Google tools, the Google Guaranteed program has associated costs. Make sure to factor these costs in before applying, as they will eat into your marketing budget.

• Industry Restrictions: The program supports around 22 service industries. If your pest control business also offers services outside these industries, those services won’t be eligible for the Google Guarantee. Fortunately, both Canada and the USA are covered.

What Is The Difference Between Google Guaranteed Ads and PayPerClick?

Local Services Ads (LSAs) and Pay-Per-Click (PPC) Ads are great ways to reach customers online. But what are the differences between these two types of ads?

PPC campaigns need continuous keyword analysis and refinement to drive traffic. Search engine advertising allows you to bid for ad placement in a search engine’s sponsored links.

Local Services Ads (LSAs):

• Targeting: LSAs are meant to help local businesses get found by people searching for their services in a specific area. These ads show up at the top of the search results page for queries like “pest control near me.”

• Cost: LSAs are pay-per-lead (PPL), so you only pay when someone clicks on your ad and contacts you.

• Eligibility: To qualify for LSAs, your business must meet certain requirements, such as physical location, valid licenses, and insurance.

• Conversion Rate: LSAs have a higher conversion rate because people who click on these ads are already interested in your services.

Pay-Per-Click (PPC) Ads:

• Targeting: PPC ads can appear anywhere on the search results page, not just at the top. They trigger when someone clicks on a keyword you’ve bid on.

• Cost: PPC ads are pay-per-click (PPC), so you pay every time someone clicks on your ad, regardless of whether they contact you.

• Eligibility: No specific requirements to qualify for PPC ads other than having a Google Ads account and choosing your keywords.

• Conversion Rate: PPC ads have a lower conversion rate because people who click on them may not be ready to buy yet.

Which One Is Best For You?

• LSAs: For local pest control businesses looking to get customers ready to buy. It gives you a badge of trust that can increase your reputation and conversion rates.

• PPC Ads: To reach a broader audience and build brand awareness. More flexibility in targeting and can complement your overall digital marketing strategy.

Ongoing Management & Success Tips

Managing your pest control ads is key to long-term success. You can get the most out of your investment by maintaining a good reputation, continuously optimizing your campaigns, and reaching your target audience.

Use the insights from Google and FieldRoutes to refine your strategy and grow your pest control business.

Keeping a Good Reputation:

• Make sure your pest control services meet or exceed customer expectations.

• Encourage happy customers to leave reviews, which is essential to keep your Google Guarantee badge and attract new customers.

Tracking Search Ad Performance & Optimizing Campaigns:

• Use Google’s reporting tools to monitor your ad performance and adjust your strategy based on data, not only for search engine optimization but also for your ads and landing pages to remain at the top of the search.

• Use this data to identify in-demand services and tailor your Google Guaranteed Ad campaigns accordingly.

• Besides Google Ads, platforms like Bing Ads (now Microsoft Advertising) also give you valuable insights to optimize your campaigns.

• Highlight high-demand services or customize your message for specific locations to maximize impact.

• FieldRoutes gives you valuable data on job completion times, customer feedback, and service areas.

FieldRoutes Can Help

By using FieldRoutes, you can get valuable data on job completion times, customer feedback, and service areas.

• FieldRoutes pest control software can help you streamline your operations and customer satisfaction.

• Get detailed analytics and reports to make data-driven decisions for your Google Guaranteed Ad campaigns.

• Visit FieldRoutes Pest Control Software to learn more.

By following these, you can maintain a good reputation, track performance, and optimize for better results.

Drive Business Growth With Pest Control Google Guaranteed Ads

Google Guaranteed Ads can grow your pest control business. Besides Google Guaranteed Ads, businesses can also try other ad formats, like shopping ads, to reach their audience. They increase visibility, build trust, and get qualified leads.

Now that you know the benefits and drawbacks, you can make better decisions on whether using LSAs or PPC ads is better for your business.

Explore FieldRoutes Blog for additional insights on optimizing your pest control marketing efforts.

Schedule a free demo for FieldRoutes Operations Suite today!